AKSHOO Chemical & Manufacturing Co. (Private Joint Stock) was established in 1966 by intellectual, material and moral capitals of Mr. Haj Mohammad Karim Fazli, assisted by continuous efforts of him and a group of Iranian engineers and specialists along with some of his colleagues. Having employed the latest technical knowledge along with specialized and concerned associates, PAKSHOO Co. is currently being known as a pioneer and innovative company in detergent industries in Iran and can be mentioned as the biggest and most reputable companies of Iranian private sectors in the line of detergents, sanitary ware and cosmetics. The products of this company, namely Golrang, AVE, Softlan, Homeplus, Cloritex and Merit have a special position in Iranian market and for Iranian consumers, and have found their way into the market of other countries in the world at the same time. From its early years products, we may refer to dishwashing liquid, whitening, towel & clothes softener, window cleanser, detergents, carpet & moquette shampoo, to which some types of shampoo, hand-washing liquid, toothpaste, hair softener in various colors, grams and packages were added, in the later years through extended efforts. PAKSHOO Co. defines the quality of production as the satisfaction of consumers and considers it as the key to its success.